The MusicAIRE – An Innovative Recovery for Europe project, co-funded by the European Union, has launched a call for proposals to support projects which provide strategies, methodologies, and actions for the music sector to address the recovery from the COVID-19 crisis. The projects to be funded under MusicAIRE need to address one or more of the following thematic fields:
- GREEN recovery: increasing the sector’s environmental sustainability and ecological awareness with a view to greening the music industry, in particular live acts, festivals and touring, as well as supporting innovative start-ups aiming at decreasing the environmental footprint of online data storing and music distribution.
- DIGITAL recovery: adapting to new emerging trends in digital music consumption, distribution and promotion (e.g. of live music acts online) and developing and promoting sustainable business models that enable monetisation and guarantee remuneration of artists. Digital recovery involves the development of technology-driven products and services in music production, promotion and distribution, as well as capacity building actions for artists in order to make them more competitive and resilient in an increasingly technology-driven market.
- JUST and RESILIENT recovery: better harnessing music’s potential as a distinct cohesive force, with a view to contributing to increased solidarity, active citizenship, and social cohesion. This includes a stronger community role for music venues, better access to music both in terms of education and consumption, with a special focus on disadvantaged groups, and fairer remuneration for artists and gender balance.
Eligible projects can include, not exclusively, activities such as capacity building actions, advocacy-related actions, strategies and policies for the organization or testing and scaling-up innovative models. The ideal duration of projects should not exceed 10 months.
Proposals must be presented by a public or private organisation with a legal personality and be established in one of the 27 EU Member States or non-EU participating countries that, on the date of the publication of the call, participate in the Creative Europe Programme.
The deadline for submission is 28 March 2022 – 13:00 (CET) and participants can apply by completing this form. A second MusicAIRE call for proposals is foreseen for autumn 2022.
More details and application instructions can be found on the dedicated page.