The concluding conference of the Polifonia Project working group dedicated to “Lifelong learning in Music: Educating for Entrepreneurship” will provide an opportunity for students, teachers, conservatoire directors, and music professionals from across Europe to come together to learn about, reflect upon, and imagine the extensive possibilities offered by the many facets of musical entrepreneurship.

The “state of play” – a comprehensive reporting back on the working group’s activities and results – followed by two responses from respected professionals – will constitute our point of departure. Break-out sessions will offer opportunities to scan the entrepreneurial mindset within participants’ conservatoires and organizations; “Making it happen” will address everything from creating an artistic vision to realizing a business plan. A preliminary boot camp – our creative incubator – will allow 15 young musicians to develop their project with seasoned professionals, and to then present the results at the conference. The conference keynote will address entrepreneurship as a way of creating community and, in closing, we will explore the new beginnings these encounters suggest – be it for culture professionals, working musicians, or conservatoire teachers and leaders…

Practical information

Dates: 19 – 20 September 2014
Place: Koninklijk Conservatorium/Royal Conservatoire, The Hague, The Netherlands
Language: English
Registration – between 23th May and 15 September 2014

Final ‘Polifonia’ Conference – Draft Programme

‘The Musician as Creative Entrepreneur’

Royal Conservatoire The Hague
Friday 19 September – Saturday 20 September

Friday 19th September

12.00 Participant Registration

14.00-15.30 Opening session – THE STATE OF PLAY

Presentation of Working Group’s results, followed by responses from the profession:

  • Karsten Witt – Musik Management GmbH International Artist Management, project management and consulting, Berlin, Germany
  • Deborah Kelleher – Director, Royal Irish Academy of Music, Dublin, Ireland
  • Marjan Hammersma – Director -General of Culture and Media of the Dutch Ministry of Education, Culture and Science, The Hague

15.30 – 16.15 Networking and refreshments


Evaluating the development of entrepreneurial mind-set and skills within our conservatoires (curricula) and professional organizations. Three break-out sessions led by moderators who will share the situation in their own institution:

  • Keld Hosbond – Royal Academy of Music, Aarhus, Denmark
  • John Harris – Red Note Ensemble, Edinburgh, Scotland
  • Susanne van Els – Royal Conservatoire The Hague, the Netherlands

18.45 Participant dinner

Saturday 20th September

9.30-10.45 Plenary session

Key-note speech: Michelle Wright, Cause4, London, United Kingdom

11.15-12.45 MAKING IT HAPPEN

Parallel workshops

  • Getting started: From artistic vision to reality

o Ann Davidson – Scottish Institute for Enterprise (SIE), Glasgow, Scotland

  • Integrated marketing and PR

o Giep Hagoort – Art Management: Entrepreneurial Style, the Netherlands

  • New business models

o Gerard O’Donovan – Cork Institute of Technology, Cork, Ireland
o Andreas Sønning – Norwegian Academy of Music, Norway

12.45 – 14.00 Lunch

14.00-15.00 Boot Camp wrap up – FROM THE CREATIVE INCUBATOR

Project presentations by Boot Camp participants
Coordinator: Helena Gaunt (Guildhall School of Music & Drama)
Trainers: Ann Davidson (Scottish Institute for Enterprise)
Gerard O’Donovan (Cork Institute of Technology)

15.00-16.00 Closing session – NEW BEGINNINGS

Wrap-up and conclusions from conference rapporteur Evert Bisschop Boele, Prins Claus Conservatoire, Groningen, The Netherlands


18-19 September 2014, Royal Conservatory The Hague

In advance of the European Association of Conservatoire’s ‘Polifonia’ Project concluding conference onThe Musician as Creative Entrepreneur, a European boot camp is being organized to support emerging professional musicians in moving from an initial idea for a new initiative or business in the creative industries to making it happen.

During the course of this workshop, participants will develop a business canvas addressing core dimensions of entrepreneurship relevant to realizing the idea, such as connecting artistic ideas to customer insights and needs, articulating a pitch, scoping and planning resources, creating a network, building teams, marketing, finance and fund-raising. By the end of the session, you should be ready to pitch the idea persuasively and have an outline plan for implementation.

Participants will then have the opportunity to make their “pitch” to attendees of “The Musician as Creative Entrepreneur” conference being held on September 19-20.


Should you like to apply to the boot camp, please outline on one page of A4 what your business idea is and who will be involved, its potential market/audience, and some indication of your planned timescale. In addition, please send a short CV (100 words or less).

Applications will be selected on the basis of:

  • the strength of concept and underlying artistic quality;
  • business readiness and viability;
  • investment potential;
  • anticipated contribution to the context in which the work will take place.

Applications should be submitted by email to prior to the 30th of July 2014. You will be informed about the outcome of the selection process by the 1st of August 2014.

Online Registration


To register for the ‘Polifonia’ WG4 Final Conference, please click HERE

Registration Fee (per person)

Early bird fee* – AEC Members € 100
Early bird fee* – Non – AEC Members € 200
AEC Members – After 31st July 2014 € 130
Non – AEC Members – After 31st July 2014 € 230

*Deadline early bird: 31st July

The participation fee includes:

  • conference documents
  • participation to all plenary and parallel session
  • participation to the networking moments
  • Coffee Breaks
  • One organized Dinner ( Friday 19th September)
  • One organized Lunch (Saturday 20th)
  • Assistance by the AEC Office Staff

The participation fee will not be reimbursed for cancellations notified after August 15

Bank details for payments

AEC ivzw – Polyfonia
BNP Paribas Fortis NV
Warandeberg 3, 1000 Brussels, Belgium
IBAN: be88001690364941

When making the transfer, please clearly quote:

  • the Reference of the event “Polifonia Conference”
  • the last name of the participant
  • the name of your institution (if fitting)

To receive an invoice please mail

Accommodation information

The ´Polifonia´ team has agreed on a special rate at the NH HOTEL DEN HAAG for the conference participants.

NH Den Haag
Prinses Margrietplantsoen 100,
2595 BR Den Haag, Netherlands
Phone:+31 20 795 6088

To book your accommodation at the NH Hotel Den Haag please contact Simone Bolleboom with the following reference name and number:

Name : Koninklijk Conservatorium

Number : BF 17968832

The hotel is conveniently located within 8 minutes walking distance from the Koninklijk Conservatorium: