Linking Leadership to Entrepreneurship – staff training

The Erasmus+ Strategic Partnership Project News in Map organises a full week of online lectures and discussions dedicated to entrepreneurship and leadership from 26 to 30 October 2020. Register for free by filling in the form in the Registration Tab of this page. At the end of the training you will receive a certificate of attendance.

The training is organized by the following institutions belonging to the News in Map partnership:

  • Conservatorio di Musica Santa Cecilia Roma, Italy – project leader
  • European University Cyprus, Nicosia, Cyprus
  • Yaşar Üniversitesi, Izmir, Turkey
  • Royal Irish Academy of Music RIAM, Dublin
  • Association Européennes des Conservatoires , Academies musique et musikhochschulen (AEC)

The training is meant for staff and teachers working in higher music education institutions. At the end of the training, participants will have gained an understanding of entrepreneurship, its benefits and, having reflected on best case examples, will be able to apply their insight into a plan for themselves to make changes at their institution.

Please see the detailed programme with the abstract of the sessions in the Programme tab of this page.

Registration to single sessions is possible. The Zoom link provided by email to registered participants will give access to all online sessions. All indicated times in the programme are Central European Time (Brussels and Rome time zone)



All indicated times in the programme are Central European Time (Brussels and Rome time zone)

Monday 26th October

11:00 – 12:00 CET Session organized by the European University Cyprus, Nicosia, Cyprus

Music, cultural engagement and entrepreneurship: The experience of Sistema Cyprus 

This session will focus on the role of music in society and the impact that musicians and music educators can have on society. Drawing from the experience of establishing, advancing and promoting Sistema in Cyprus, Nicoleta will provide invaluable tips on how musicians and professionals can make an impact on society, while advancing their artistic abilities and entrepreneurship.
Please find additional information at the links below

This session is held by Nicoleta Polydorou.
Please see the slideshow of the session HERE

15:00 – 16:30 CET Session organized by the AEC

Entrepreneurship and Covid-19

The Covid crisis has hit the culture sector very hard. Concert halls, venues, festivals were the first to close and the last to reopen, with a part still not operating at all. Whether we were in strict confinement to temper the pandemic, until now, music didn’t stop. Even not live music! At this workshop we will listen to people who used their creativity, imagination…and entrepreneurial mindset to explore new business models, to build new communities, to take their social responsibility, to create new artistic work, and so much more. They needed to adapt to the changed situation and find their way to make their ideas become concrete. This workshop will let them speak of those past months and how they found solutions in very difficult circumstances still existing today.

This session is held by the working group on Entrepreneurship of the Creative Europe project AEC – Strengthen Music in Society: Renée Jonker (Royal Conservatoire The Hague), Payam Gul Susanni (Yasar University, Izmir), Vourneen Ryan (Royal Academy of Music in Dublin), Anna Maria Ranczakowska (Estonian Academy of Music and Theatre in Tallinn), Paulina Gut (AEC).

Watch the videos of the case studies presented during the session and the reporting back from the discussion groups posted in the Photos and Documents tab


Tuesday 27th October

Sessions organized by Yasar University Izmir

11:00 – 12:30 CET 

Typology of Innovation: Innovation Strategy and Innovation Performance 

Innovation is one of the most popular concepts for the last decade that is in use by researchers, managers, entrepreneurs, and policymakers. The literature presents many definitions and conceptualizations on the types of innovation. This seminar simplifies the types of innovation by categorizing the forms of innovations that occur by the innovators and their impact-degrees on markets. The seminar will raise awareness of participants regarding how entrepreneurs create and seize the new market and where they implement their ideas in order to gain a competitive advantage with their innovative ideas.

Please see the slideshow of the session here.
This session is held by Çağrı Bulut

15:00 – 16:30 CET

Cooperative Learning and Technology

The presentation is the result of a feasibility study commissioned by the NewsinMap Project, to see whether it was possible to institute a cooperative learning environment to equip music students with the skills and knowhow to allow them to create a music start-up company of their own. The study examines both how a cooperative learning model and relevant technological resources are used to create a music start-up based solely on student abilities and aptitudes without them possessing expert knowledge of non-musical subjects required by such a venture, the latter concept also applying to non-specialist educators.

This session is held by Paolo Susanni, please find his slideshow HERE

Wednesday 28th October

11:00 – 12:00 CET Session organized by the European University Cyprus, Nicosia, Cyprus

Cultural Intelligence for Music Entrepreneurship

This session will focus on the importance of cultural intelligence for musicians and professionals in the cultural sector. It will provide valuable tips on how they can improve their artistic and pedagogical skills and offerings in the cultural sector and the society at large.

This session is held by Andri Hadjiandreou, please see her slideshow HERE

15:00 – 16:30 CET Sessions organized by the AEC

15:00 Classical music in the digital age and career development during lockdown

The part of musicians’ DNA is the search for auditorium, which has been dramatically changed during the last decades due to the development of digital technologies and various unpredictable events, such as the COVID-19 crisis. In his presentation, Till Janczukowich poses the questions on the role of technologies for boosting classical music in the modern world and the changing image of the audio streaming market which is supposed to reach more than 1 milliard of subscribers by 2030.
Creation of music platforms and streaming services, such as IDAGIO, might lead to the rise of new auditorium eager to discover the world of classical music. Various obstacles for the development of music industry, including the most unpredictable and the most global one – COVID-19 crisis, are underlined in the presentation. The pandemic has given us a new understanding of the world of music where business models relying on box office revenues have become obsolete and the rise of the “online” universe is the main core of the development tendencies. New revenue streams are rising with the desire of the audience to enjoy live performances whilst being home and feeling not only comfortable and safe but also not removed from the cultural life with concerts and performances. IDAGIO Global Concert Hall is given as an example of a new innovative tool for artists to engage with audience online.

This session is held by Till Janczukowicz, founder and CEO of Idagio

Discussion with the audience moderated by Sara Primiterra, AEC

15:45 Social Media: Five Steps To Boost Your Digital Presence On Social Media

Social Media proves that it has become an essential tool, specially after months of lockdown, it offers so many opportunities of connecting with an audience and project your voice around the world. With these five steps you will learn to transform or create your digital strategy for the performing arts. The following questions will be addressed:
-Identify your values. Which words would you use to describe yourself? Or highlight the elements of your personality.
-Make a list of 3-5 topics to create your first calendar content (Debut, Anniversary, topic you’re passionate about) and create a weekly calendar that ensure that your posts are consistent.
-What does your target audience like to do? Describe the people you most want to reach on social media.
-What kind of content does your audience tend to engage with?

This session is held by  Rocío Garcialonso, founder of Fortissimo Media, please see her slide show HERE and HERE

Discussion with the audience by Sara Primiterra, AEC


Thursday 29th October

Sessions organized by Conservatorio Santa Cecilia

11:00 – 12:00 CET

Leadership inside and outside in Higher Music Education Institutions. Designing the change

Relational, planning, managerial, economic, legal, union, political skills, substitute power, in the approach with the different artistic and cultural production realities of the territories, between local and glocal, in a reality with a strong International and media impact

Session held by Roberto Giuliani, see his slide show HERE

12:00 – 13:00 CET

Evolutionary Leadership: how to unlock your full potential at work

Self-Leadership and the ability to tap into an internal source of creative resources is a distinctive sign of success.

All professional, artistic and organizational achievement are related to one single main element: the Level of Energy and Awareness that we are able to channel to continuously promote personal and professional development. The key elements of a powerful Self-Leadership are:
– the identification of a Purpose that provides meaning and commitment
– building a winning Strategy
– the creation of an emotional state of Engagement and Enthusiasm
– the constant pursuit of excellence in Execution

Each of these elements is connected to specific type of intelligence that the Leader must develop and nurture:
Intuitive Intelligence > Purpose and Vision
Mental Intelligence > Strategy and Problem Solving
Emotional Intelligence >  Engagement and Trust
Bioenergetic Intelligence > Action and Physicality.

Session held by Danilo Simoni, see his slide show HERE

15:00 – 16:00 CET

The Power of Storytelling: how archetypes can improve our leadership

According to Carl Gustav Jung, archetypes are defined as universal, primordial symbols that derive from the collective unconscious.
Each one of them is related to a behavioral pattern and to a different style of leadership. Each of these styles has value, if applied in the right situation.
The success of a company depends as much on business model design as it does on the creation of a team that may possess complementary skills.
Therefore,our contribution attempts to develop a deeper awareness of the role of archetypes in the context of business organizations, based on a philosophical approach in the perception of leadership

Session held by Adriano Ercolani, see his slide show HERE

Friday 30th October

Sessions organized by the Royal Academy of Music in Dublin

11:00 – 12:00 CET

How can we promote a growth mindset within higher music institutions so that we can develop entrepreneurial and innovative thinking among students and staff? 

The consideration of growth/fixed mindset in entrepreneurship education has potential implications for both teaching and research. While growth mindset and entrepreneurial mindset are distinct concepts, some interesting pathways could be explored to discover connections between the two. This could further help students develop as creative entrepreneurs.
This workshop will explore the impact of instruction on students’ growth versus fixed mindset. The focus of the training will be on messages of inclusion and diversity, and how to reflect on the language you use in your teaching and course materials. There will be an open discussion as part of this training.

This ession held by Vourneen Ryan (more information at

12:00 – 13:00 CET

Leadership and Listening  

Listen more carefully to what is around you
Right now…
There is an astonishing vastness
Of movement and life…
O listen-
Listen more carefully
To What is inside of you now.

Hafiz (1320-1389)

We are living through a global crisis where the noise of daily pronouncements on the pandemic are dulling our ability to listen openly. It can seem pragmatic to become inured to our own emotions and sensory information. However we need to do the opposite, we need to open ourselves up to awareness, vulnerability, empathy and compassion, especially in leadership roles. Cultivating compassionate leadership is the way forward out of this challenge. As musicians we have a great capacity to listen, to discern nuance. We can use this skill more effectively if we open our senses to multifaceted listening; noticing words, images, body-language, feelings and energy by drawing on information in the body and through intuition. This experiential workshop seeks to reconnect us to one of our greatest capacities to listen and not simply to hear.

This session is held by Paul Roe (more information at

15:00 – 16:00 CET

‘It’s All About People’

The session, ‘It’s All About People’, will focus on the importance of networking, offering tips on how musicians can network and boost their presentation skills in order to pitch themselves effectively, with a specific emphasis on communicating effectively remotely rather than in face-to-face situations. Particularly relevant to musicians at this time.

This session is held by Frances Mitchell



Entrepreneurship and Covid 19 – case 1

Grainne Hope is a cellist from Ireland who started an organization that brings musicians into the wards of children hospitals and nursing houses. She is also organizing training programs for professional musicians to prepare them for such a performance practice.

Entrepreneurship and Covid 19 – case 2

Canberk Duman is a Turkish composer studying in Zürich (Switzerland) who created employability for himself as a coach for amateur composers.

Entrepreneurship and Covid 19 – case 3

Ruiqi Ren is a Chinese violinist actually studying baroque violin in The Hague. She started her own ensemble (Shanghai Camerata) and an online platform for young musicians with culturally diverse backgrounds ( and is embarking on a project with an ‘instant painter’ to simultaneously perform baroque music, improvisation and painting.

Entrepreneurship and Covid 19 – case 4

Sven Arne Tepl is CEO of the Residentie Orkest, the symphony orchestra of the city of The Hague (The Netherlands). The orchestra went through a transition over the last years and is re-inventing itself as a medium for symphonic music very much based in society. A process that has been intensified by COVID-19.

Entrepreneurship and Covid 19 – case 5

Roxanna Albayati is a cellist and improvisor from Iran, living and studying in London. She organized an online festival for contemporary and improvised music and reached out for new audiences

Entrepreneurship and Covid 19 – conclusions

Watch the reporting back from the breakout groups chaired by Renée Jonker, Vourneen Ryan, Payam Susanni and Anna Maria Ranczakowska

Typology of Innovation: Innovation Strategy and Innovation Performance

watch again the presentation by Çağrı Bulut

Cooperative Learning and Technology

watch again the presentation by Paolo Susanni

Cultural Intelligence for Music Entrepreneurship

watch again the session by Andri Hadjiandreou

Classical music in the digital age and career development during lockdown

watch again the presentation by Till Janczukowicz, Idagio

Social Media: Five Steps To Boost Your Digital Presence On Social Media

watch again the presentation by Rocìo Garcialonso, Fortissimo Media

The Power of Storytelling: how archetypes can improve our leadership

watch again the presentation by Adriano Ercolani